Announcing Guest Speakers for iLunch November 16: (Ad)ventures in Mobile

• Adrienne Clapperton, Producer, BiteTV
• Andrew Osmak, Sr. VP Business Development, Lavalife
• Derek van der Plaat, CEO, Jambo Mobile Solutions Inc & Silverbirch Inc.

Moderated by:

• Claude Galipeau, Principal, The GalipeauGroup

Moderated by:

SIGN UP HERE FOR 10-MINUTE ONE-ON-ONE MEETINGS WITH THE ABOVE SPEAKERS - AVAILABLE TO REGISTERED PARTICIPANTS ON A FIRST-COME, FIRST-SERVED BASIS ONLY

On Friday, November 16 from 12:00 - 2:00 at the Gladstone Hotel, the above speakers will be leading a discussion around the possilbities in mobile marketing, focussing on content, applications, user experience and strategy.

Register in advance and save!

iLunch 6.02: (Ad)ventures in Mobile

Opportunities in mobile marketing: A discussion on mobile content, applications, user experience, business models, and integrating the strategy that works for you.

The Gladstone Hotel, 1214 Queen Street West, Toronto

11:30AM - Doors open
12:00pm - 2:00pm Discussion
2:10pm - 3:00pm One-on-one meetings with speakers

Discussion description

This iLunch session will be dedicated to exploring the future possibilities for mobile – both the content and the applications required to get content to intended market.  The guest panelists will examine the medium of mobile in order for traditional content producers to get up to speed on the status quo, emerging opportunities (and numerous challenges). We will also look to other media platforms such as broadcast,  broadband, music and publishing, as well as out into the social climate of society to consider unique opportunities and rate of innovation on this platform.  We will ultimately focus on how to exploit the personal nature of mobile devices through content and applications to enrich the mobile experience for the end-user.

A panel of progressive members of the mobile community as well as leading thinkers and innovators in multi-platform content will use this context to discuss opportunities for Ontario mobile businesses to create these types of commercially viable applications and content for a global market.  

Speaker bios:

Derek van der Plaat CEO Jambo Mobile Solutions Inc. Silverbirch Inc.

 Derek van der Plaat is CEO of SilverBirch Inc. Silverbirch was founded in 2004 as a developer of entertainment applications (specifically Java games) for the mobile phone.  The company has produced games for such high profile brands such as Superman, Zorro and Harry Potter and has created mobile content applications for media companies such as Hudson Entertainment.  Today SilverBirch Inc. is a successful, diversified North American interactive media company.  The company is publicly listed on the TSX Venture Exchange (TSXV:SVB) and operates in two lines of business.

•     SilverBirch Studios: focuses on video game development and operation (www.silverbirchstudios.com ); and

•     Jambo Mobile: provides comprehensive mobile services. (www.jambomobile.com ).

Previously Derek was a founder, CEO and CFO of Puretracks Inc. (www.puretracks.com ), a North American leader in value added digital file based music services. Prior to that, Derek was a Managing Director, Investment Banking with CIBC World Markets and focused on mergers and acquisitions and private financings for technology companies.

Moderator:

Claude Galipeau Principal The GalipeauGroup

Most recently, Claude was Senior Vice President, Digital Media, Alliance Atlantis Communications Inc., responsible for new media business strategy, programming and operations for all Alliance Atlantis properties. 

Claude previously was Executive Director, Digital Programming and Business Development, at the Canadian Broadcasting Corporation. 

Claude’s background includes working for Alliance Atlantis Communications, as Vice-President, Broadcasting, and heading business development at Salter Street Films. 

Claude has also worked as a senior adviser to the Government of Ontario’s Cabinet Office, Premier’s Office and Ministry of Intergovernmental Affairs; a senior advisor and lobbyist at the World Association of Newspapers based in Paris; an independent media consultant; and, from 1990-1991, Assistant Professor in the Faculty of Administration at the University of Ottawa.

Claude has a PhD from the University of Toronto, an MA from Queen’s University and a BA from Bishop’s University.  He is the author of Isaiah Berlin’s Liberalism (Oxford, 1994), as well as numerous articles on political theory and Canadian politics and public policy.

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This iLunch session is produced by IO's Mobile Committee, which includes representatives from Quickplay, Murmur Inc, BiteTV, and marblemedia, among others, and is presented by Interactive Ontario (io) in partnership with Mobile Monday Toronto with the generous support of the Ontario Media Development Corporation (OMDC).