ESA Canada releases 2009 Study
Essential Facts About the Canadian Computer and Video Game Industry (2009) is the ESA's annual guidebook to the entertainment software industry. Download it here.
Some notable facts from the 2009 edition:
- 96% of Canadian households own a computer
- 48% of Canadian households have at least one video game console such as an Xbox 360, Wii or Playstation
- The average age of a Canadian gamer: 35.8 years
- 84% of Parent Gamers aged 18-34 report that they play video games with their child
- 95% of Adult Gamers agree that the ESRB rating system is very useful to help parents buy and rent age-appropriate video games for their children
- 66% of Wellness Gamers rate Brain Games as being very effective
- 39% of Wellness Gamers aged 55+ say the first type of entertainment software they ever bought was a wellness title such as Wii Fit or Nintendo DS Brain Age
