All Play, No Work is a new venture, pairing Toronto-based Relish Interactive and Tractor of San Francisco. The focus of this new company will be to create engaging and interactive original content for screens of all sizes. After years of collaborating on interactive projects for big brands such Nascar, Scion, Intel, Canon, and Nike, the two companies are excited to put 'play' first and build their own games, apps, and content.
Weirdwood Manor, their first project with All Play, No Work, was granted funding recently from the CMF Experimental Stream (Development).
Weirdwood Manor is an interactive iPad storybook about three children who learn that by tapping into their imagination, they can harness extraordinary abilities. The children learn not only the secrets of their own abilities, but also of a darker, deadlier secret that has been haunting the gloomy hallways of Weirdwood for decades.