Wednesday, March 30th, 12:00pm - 2:00pm
Gamification uses game-like features to produce consumer rewards, build
company numbers and strengthen consumer loyalty. The “Gamifying” concept
is transforming businesses everywhere by motivating customers to level
up their progress. Giving consumers rewards for their completion of day-
to -day tasks adds excitement to regular routines and gives businesses a
competitive advantage over other companies who provide the same
services but without any incentives. While Gamification is a new trend,
there is a science to achieving real objectives. Rewards need to direct
the consumer on a path so that his or her results lead the company to
growth, insight and identification of what works, what doesn’t and what
will.Join us for this special iLunch 9.05 as Gabe Zichermann, a thought leader of Gamification, author of two books and chairman of the Gamification Summit, shares insights about this trend and how to apply it to your company's bottom line.
SOLD OUT | SOLD OUT |
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Gabe Zichermann, Chair, Gsummit Author, Gamification by Design & Game-Based Marketing, CEO, Gamification Co
Gabe Zichermann is an author, highly rated public speaker and entrepreneur. He is the chair of the Gamification Summit and editor of the industry's leading publication, The Gamification Blog. His most recent book, "Game-Based Marketing" (Wiley, 2010) has achieved critical and industry acclaim for its detailed look at innovators who blend the power of games with brand strategy. His next book, "Gamification by Design" (O'Reilly, 2011) looks at the technical and architectural considerations for designers in this burgeoning field. A resident of NYC, Gabe is a board member of StartOut.org , advisor to a number of startups and Facilitator for the Founder Institute in Manhattan.
For more information about Gamification, visit http://Gamification.Co
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*This speaker list is subject to change at any time.