Friday, December 10th, 11:30 - 2:00
Knowing and securing the right collaborators is key to making any project a success. This session will feature case-studies on creative partnerships, how these relationships were instigated and structured, plus highlights of the challenges and successes producing the resulting properties.
Join us for in depth details of the relationships that were formed and cultivated during the process of making cross-platform properties.
Some key questions which will be addressed:
- How to formulate cross platform relationships that work?
- What was the methodology of the creative process when working with a 3rd party?
- What limitations were encountered and how they were successfully dealt with?
- What is the ROI for these types of partnerships?
- Is it necessary to build relationships with all parties?
- At what stage do you determine with whom to form a partnership with in the development process? How important is it to keep the original creators of the property/product involved in each stage?
- Who ultimately owns the rights?
- How do partners ensure clear channels of communication throughout the project?
Takeaways:
- How to negotiate a partnership at the right time, with the right partners.
- How to take a brand or property to new markets and platforms.
- Limitations and benefits of entering into creative IDM partnerships
- How to ensure clear channels of communication so the project maintains focus and creative integrity.
- How to recognize and overcome challenges in the early stages of the production
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Moderator:
Gavin McGarry, President, Jumpwire Media
Speakers:
Don Henderson, Studio General Manager & Chief Operating Officer, Bedlam Games
Gerry Flahive, Senior Producer, NFB
Before founding Jumpwire Media in 2009, Gavin McGarry worked for online video start up Joost in New York and was the Head of Cross Platform Business Development at global television production company Endemol, working closely with the UK’s largest mobile operator O2 to develop leading edge content for multiple platform release. His 15 years of experience in the global digital media content market place (USA, Canada, UK, Japan, Africa, Europe, China) includes positions at major television networks (CHUM, CBC, Corus), as well as owning and operating a television production company and a boutique advertising agency, which created some of the first cross-media TV content for major networks. Gavin is regularly invited to speak at industry conferences, including the MIPCOM (TV), International Institute of Communications (Regulatory) and minOnline magazine conferences (Publishing).
James Milward has a degree in Economics and a postgraduate degree in Interactive Art and Entertainment from the New Media Lab at the Canadian Film Centre. James has worked extensively in TV commercial production and documentary film, prior to defecting to the dark arts of interactive, thirsting for a bigger creative canvas.
James founded interactive boutique Secret Location in 2007. Encompassing online, mobile, animation and transmedia storytelling, Secret Location has subsequently built numerous award-winning large-scale digital entertainment and brand projects. In Just over 2 years Secret Location has grown to a team of 15, and is currently working on 2 original online shows for Nickelodeon’s Teen Network, as well as producing over 10 integrated campaigns for large brands and TV shows in Canada and the US.
James has become a regular speaker at international conferences around the world including: SXSW Interactive, Flash in the Can, UPTO3, Next Media, The Banff World Television Festival, Reel Screen, the Boards Summit, Cross Media TO and now IN 2010.
James also serves on the digital advisory board of the Academy of Canadian Cinema & Television.
Don Henderson is the Studio General Manager and Chief Operating Officer of Bedlam Games Inc., authorized developers for the Sony PlayStation3, Xbox360 and Nintendo Wii console platforms. Don brings more than ten years of legal and videogame experience to the Bedlam team. He has been credited on six console and PC titles with Toronto-based boutique publisher Groove Games.
Prior to entering the videogame industry, Don spent six years practicing law at Goodmans LLP where he represented clients in the software and interactive media industries, including Ontario-based video game developers and publishers. Don received an Honours B.A. degree from the University of Toronto (Trinity College) and a Bachelor of Laws degree from the University of British Columbia. He is a member of the Ontario Bar Association and a member of the International Game Developers Association.
In a career spanning almost 30 years with the National Film Board of Canada, Gerry Flahive has produced more than 60 films and new media projects on a wide range of subjects, including health care, cultural diversity, criminal justice, history, diplomacy, globalization and racism.
Flahive has been at the forefront of the NFB’s innovative work with digital media, producing the groundbreaking multi-platform Filmmaker-in-Residence project (www.nfb.ca/filmmakerinresidence) at St. Michael’s Hospital, winner of the 2008 Webby Award for Best Documentary Series. He is currently producing Highrise (www.highrise.nfb.ca), a multi-year, multi-media, collaborative documentary experiment about the human experience in global vertical suburbs.
Recent projects include the international co-production Paris 1919 (winner of the 2010 Gemini Award for Best History Documentary); Waterlife; I Was a Child of Holocaust Survivors; Invisible City (Best Canadian Feature Award - 2009 Hot Docs), and Cold Morning (2009 Venice Biennale). He has most recently been nominated for an Emmy Award for the nature documentary Four Wings and A Prayer.
Flahive is a frequent contributor to the Toronto Globe and Mail, and has been published in Time, The New York Times and Playback.
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*This speaker list is subject to change at any time.