iLunch 6.0

On April 18, our 6th season of iLunch concluded with iLunch 6.05: iTV and Beyond: Branded Content and Strategies. Thank you to all of you who have helped make iLunch such a successful event sparking insightful conversations on issues in interactive media over a delicious lunch.

Interactive Ontario's monthly discussion and case study series on the business of interactive digital media - 6 years running!

The 2007-2008 season (iLunch 6.0)

The iLunch 6.05 season explored the intersection between interactive digital media and other creative industries.

One-on-one meetings with the speakers
Registered participants can sign up on-line for ten-minute one-on-one meetings with the speakers of each session on a first-come, first-served basis.

Location: The Gladstone Hotel, 1214 Queen Street West, Toronto

Schedule:
11:30 am: doors open, 12:00 - 2:00 pm: panel discussion, 2:10 - 3:00 pm: one-on-one meetings

Fees:
Members (IO and per session partners) - $40 + GST in advance / $50 at the door
Regular industry rate - $60 + GST in advance / $75 at the door

The iLunch series is brought to you with the support of the Ontario Media Development Corporation (OMDC) .


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The 2007-2008 season:

iLunch 6.05: iTV and Beyond: Branded Content and Strategies

Friday, April 18, 2008

Session Description
As broadcasters and producers adopt a blend of traditional and non-traditional strategies in delivering branded content, the use of iTV is on the rise as a vital component of cross platform content creation and delivery. We'll discuss its history and where iTV is poised to go in relation to current trends and platform capabilities.

Case Study
David Jacklin, Chief Producer with Brighton's Littleloud Entertainment, will give a case study about their strategies for cross-platform branded content with broadcasters, distributors and producers. http://www.littleloud.com/

With guest speakers:

  • Christine McGlade, Director of Interactive, TVO
  • Glenn Purkis, Assoc. Director of iTV EnhancedTV, Bell Video, Bell ExpressVu

Moderated by:

SPEAKER BIOS -

CASE STUDY: 

David Jacklin
Chief Producer
Littleloud Entertainment

Littleloud are Executive Producer David Jacklin and Creative Director Darren Garrett. Working together as business partners and joint owners of Littleloud for over 7 years, they have produced broadcast and interactive content to the movie, TV, and entertainment sector.

In the seven years that Littleloud has been running they have produced motion picture sequences, TV ads and motion graphics, directed live action shoots for broadcast and online, provided supporting interactive entertainment and video virals to the movie industry, plus developed their own range of animated show properties.

Recently they have been commissioned by Anne Gilchrist at CBBC to produce Tourists from Mars, an animated show with 3D presenters. This follows on from their last broadcast commission to produce The Mix Tape for T4. The show was built entirely around motion graphics and animated characters developed by Littleloud.

With their work for Paramount, Universal and Pathe pictures they have worked on some of the biggest releases of the last few years. Working closely with these film companies they have produced a range of innovative promotional material that expands on the film narrative. Work on titles such as Indiana Jones and the Kingdom of the Crystal Skull, Iron Man, No Country for Old Men, Transformers, Stardust and King Kong has meant gaining personal approval on concepts and work by directors such as Peter Jackson, Michael Bay and Matthew Vaughn.

Recent interactive work has included Bow Street Runner for Channel 4 based on their acclaimed drama City of Vice. This epic project involved a week’s shoot, directed by Darren, to create over 60 minutes of period drama shot against green screen and combined with 3D assets and FX. This together with the interactive development directed by Littleloud's Paul Simpson has produced a piece of interactive entertainment where the gameplay and drama are perfectly balanced. 

PANELISTS:

Christine McGlade
Director of Interactive
TVO

Christine McGlade has been working in the broadcast and digital media industry in one way or another for over 25 years.  Recent work at TVO has been focused on ways in which digital media and public broadcast can combine to leverage the democratizing features of the internet and empower citizens.

Glenn Purkis
Assoc. Director of iTV EnhancedTV, Bell Video
Bell ExpressVu

Glenn Purkis is an accomplished marketing professional with extensive experience in strategic marketing and product management within Canadian television broadcasting and distribution, as well as media advertising and eCommerce.
                    
He is Assoc. Director - Interactive Television at Bell ExpressVu, responsible for strategy and product management on the Bell ExpressVu interactive television platform.  Glenn’s accomplishments include launching Canada’s first national EnhancedTV services with such broadcast partners as TSN, CBC Newsworld, RDS and RDI; as well as a global first - NFL Sunday Ticket Interactive – a dynamic Guide that allows an NFL fan to watch their favourite game while keeping an eye on LIVE scores and Red Zone alerts for all NFL games on one screen.
 
Bell ExpressVu currently has over 1.5 million households with iTV-capable digital satellite set-top-boxes reaching over 3 million Canadians across Canada.  ExpressVu customers can access over 30 iTV services, including EnhancedTV channels such as TSN Extra and CBC News Plus, as well as Game Galaxy – an exclusive TVportal with over 75 casual games playable with a remote control.

MODERATOR: 

Dale Fallon
Director, Mobile
The Score Television Networ

Dale has been at Score Media in downtown Toronto for about one year. As Director of Mobile, he oversees all mobile and ITV activities for this national sports broadcaster. Current initiatives include: SMS/ITV, downloadable java apps, WAP, mobile video and a web app for iPhones and iPod touches. From 2001-2006 he worked at CHUM Television (MuchMusic, Citytv, Bravo! etc.), ultimately as head of the Interactive Department. In that capacity he was responsible for online media sales, content production, technical operations, and web application development.
 
Dale is an active member of the new media community in Canada. In the last two years he's presented, or served on advisory panels for: Heritage Canada New Media Fund, iSummit 2006, AIMS Canada, Bell Fund, and the Canadian Film Centre's Habitat Lab. Dale has a B.A. in Geography from UBC and is proud to have served as the founding webmaster for the Sympatico web portal in 1995.

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iLunch 6.04: Future Frontiers - The Evolution of the Music Industry: A Polyphony of Innovations 

Friday, February 15, 2008 @ The Gladstone 

The music industry is transforming on a massive scale. Business models, technologies and platforms, consumer roles and copyright legislation are all in flux, contributing as well as responding to this change.

Who are the innovators that are facing this transformation head-on? What are the tools and the success stories for remaining meaningful and relevant in this shifting climate as an artist, producer, publisher or music lover?

Featured industry leaders will discuss the trends, policies and models shaping the future of this industry as well as the points of wisdom for other forms of media.

Case Study:

Panelists:

Moderated by:

This iLunch is produced in partnership with the Canadian Music Publishers Association (CMPA) , and Canadian Independent Record Production Association (CIRPA) with the generous assistance of the Ontario Media Development Corporation (OMDC).

 
omdc
    CMPA

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 iLunch 6.03: Time to Get Serious About Serious Games?

Friday, February 1, 2008 @ The Gladstone 

Whether you call them serious games or interactive simulations, a new generation of immersive eLearning offerings are entering the mainstream. But are they effective, and how do producers or training organizations gauge their return on investment? Our panel will look at examples of successful serious games that work, and discuss their commercial viability.

Case Study

Moderator:

Panelists:

This iLunch was programmed by io's eLearning committee which includes The WiredSchoolHouse, The Learning Edge, Zapdramatic and JUHASZ Development Group, in partnership with the Canadian eLearning Enterprise Alliance (CeLea) , with the generous assistance of the Ontario Media Development Corporation (OMDC).

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iLunch 6.02: (Ad)ventures in Mobile


Opportunities in mobile marketing: A discussion on mobile content, applications, user experience, business models, and integrating the strategy that works for you.


Friday, November 16, 2007 @ The Gladstone

Guest Speakers: 

Get the latest on mobile content and distribution channels from the following mobile marketing experts:

Moderated by:

  • Claude Galipeau, Principal, The GalipeauGroup 

This iLunch session was produced by IO's Mobile Committee, which includes representatives from Quickplay, Murmur Inc, BiteTV, and marblemedia, among others.

Discussion description

This iLunch session will be dedicated to exploring the future possibilities for mobile – both the content and the applications required to get content to intended market.  The guest panelists will examine the medium of mobile in order for traditional content producers to get up to speed on the status quo, emerging opportunities (and numerous challenges). We will also look to other media platforms such as broadcast,  broadband, music and publishing, as well as out into the social climate of society to consider unique opportunities and rate of innovation on this platform.  We will ultimately focus on how to exploit the personal nature of mobile devices through content and applications to enrich the mobile experience for the end-user.

A panel of progressive members of the mobile community as well as leading thinkers and innovators in multi-platform content  used this context to discuss opportunities for Ontario mobile businesses to create these types of commercially viable applications and content for a global market. 

This iLunch session is produced by IO's Mobile Committee, which includes representatives from Quickplay, Murmur Inc, BiteTV, and marblemedia, among others, and is presented by Interactive Ontario (io) in partnership with Mobile Monday Toronto with the generous support of the Ontario Media Development Corporation (OMDC).

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iLunch 6.01: The Future of Reading
The digital book: Friend or Foe?  A discussion on the role of the publisher, the author and the reader in the online world

Friday October 5, 2007 @ The Gladstone Hotel

Discussion description
In a recent Walrus Magazine article, novelist Jon Evans says:

   "…once a book is an e-book, once a text has been turned into pure information, then all the copy-right-protection scheme and intellectual-property lawyers in the world won't keep it from being made available for free..…In the not-too-distant future, all books will be freely available, just as essentially all popular music is right now."

Though not entirely novel, this idea needs to be addressed - NOW.  What can publishers do to plan, create, innovate and position themselves in the online world? The advantages of the digital book are numerous – for example, the expenses saved on printing and shipping could be a boon for publishers, authors and consumers. BUT...By creating digital books, are publishers hastening their own demise; OR securing their continued position as the broker of content between the creators and the consumers?

Will Project Gutenberg become the next Kazaa or the next iTunes?  As with most things in the digital world the early adaptors become the kings.
  
Are you ready for the revolution? Register now to join the discussion with:

Guest Speakers:

Moderated by:

Rosemarie Shannon, Director of Technology, Kids Can Press