iLunch 10 Advisory Board

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Jen Crisanti Owner Splashworks.com Inc	Deborah Day Transmedia Producer, Digital and Social Media Strategist Innovate by Day	Maggie Fox Founder & CEO Social Media Group	Elizabeth Radshaw Director Hot Docs Forum & Market	Gary Schwartz CEO, Impact Mobile Chair, MEF North America	Shelley Simmons Director Chocolate Liberation Front	Tony Walsh Executive Producer & Creative Director Phantom Compass

Advisory Board Bios

Jen Crisanti specializes in delivering effective gaming solutions for advertising campaigns. An interactive advertising professional with over ten years experience developing advergames, she knows how to match innovative titles to a brand and it's demographic. To date she has worked with Splashworks to launch over 500 promotions.

Over the last 24 months Deborah Day has been working with clients on evolving their product or business strategies by leveraging digital and social media to their advantage. With over 20 years as an award-winning film and television producer/director, communication, strategy and creative thinking are Deb’s finely tuned skills. While always passionate about storytelling and connecting with audiences, Deb has moved away from exclusively evolving her own projects to working with producers, creators, entrepreneurs, organizations and businesses to evolve theirs. On the series InSecurity, for example, she was interactive producer on the series   and was integral to the design and execution of the series website, digital/social media platforms and content extensions. Over the last 20 years Deb has maintained a commitment to training, consulting to a multitude of organizations that include ImagiNATIVE, Just For Laughs, the Ontario Media Development Corporation, NSI, ACTRA, WIFT, to names a few. Deb has been involved with many not-for-profit associations and boards.

Maggie Fox is the founder and CEO of Social Media Group, established in 2006 and one of the world’s most highly respected independent agencies helping business navigate the socially engaged Web. Pioneers in their field, Social Media Group began piloting paid social programs in the U.S. market in 2009, and has since run large-scale, successful campaigns for Ford, Thomson Reuters, CNN and RBC, including participation in the closed beta test of the Promoted Tweets platform on Twitter. Maggie has been interviewed about social media by The Washington Post, CBC Radio, The Globe and Mail, CBC News, CTV News, AdAge and The Financial Post, among others. She was also named one of the Top 100 Marketers in the 100th anniversary edition of Marketing Magazine and sits on the Boards of the Empire Club of Canada and ConnectedN.com, a Toronto-based startup.

Elizabeth Radshaw is the Hot Docs Forum and Market Director at the Hot Docs Canadian International Documentary Festival. The Hot Docs Forum is a documentary film pitching forum which provides a unique opportunity to pitch feature documentaries, series and interactive documentary projects to financers such as broadcasters, distributors, NGOs, charities, foundations, and media platforms. She curates the Hot Docs Forum, International Co-Production Day, Sales Desk, the Conference and the Rendezvous industry events at Hot Docs.
Prior to this appointment, she was the Head of Acquisitions at TVF International. She was an elected member of Pact Council in the UK in 2007.  She joined TVF from the National Film Board of Canada and has a history of dramatic and factual production of film and TV in North America. She directed the Brooklyn based Rooftop Short Film festival at its Montreal premiere in 2005.

Over the past nine years, Gary Schwartz has played a leadership role in the mobile industry, founded Impact Mobile in 2002 running the first cross-carrier short code campaign in North America.
In 2006, Gary founded the mobile committee for the Interactive Advertising Bureau (IAB) (www.iab.net) (for which he received an IAB award for industry excellence in 2009).
In 2010, Gary was elected as the Chair of MEF North America (www.m-e-f.org) with a remit to develop mobile commerce best practices and advance commerce security and privacy (for which he received a MEF award for industry excellence). In 2011, in partnership with MEF and a number of industry groups including the X9.org security standards body, Gary is working to develop m-commerce security and privacy guidelines.
Gary it the recipient of the Asia and Japan Foundation Fellowship as well as the Macromedia People Choice Award and Dodge Foundation award for innovation. Gary is the author of the mobile industry book, The Impulse Economy, published by Simon & Schuster, Aria Imprint.

Experienced in creating compelling interactive films leveraging the complex story-telling world of non-linear narratives, Shelley Simmons has thrived in the world of gaming and interactive narratives, producing virtual worlds and games with the Kratt Brothers/9Story for PBS and TVO and has managed award-winning online games in conjunction with the CBC that won the “Mobile Programs and Enhancements” award at the Banff World Television Awards 2008 and was nominated for a Gemini for “Best Cross Platform Project” in 2008.  Touch and Go, an interactive cartoon she co-produced, has entertained a culturally diverse crowd of travelers at the Pearson Airport. Her work has been shown at festivals such as the Seoul International Film Festival in Korea, FILE Festival in Brazil, Atlantic Film Festival in Halifax and won Reflet d'Or for Best Interactive Multimedia Fiction at the 14th annual Cinéma tous écrans in Geneva, Switzerland in 2008 for Meanwhile, an interactive short film.  Always having something on the go, she’s recently launched a Bell Fund gaming site for kids with Screen Door Inc. for TVO and a CMF-funded social networking and data visualization site with Rezolution Pictures for APTN and currently producing a major international co-production cross platform project for Shaw and ITV.

Tony Walsh is a multi-disciplined senior creative specializing in digital games. He has helped plan and execute Web and cross-platform projects since the early 1990s.  Internationally-noted as a thought-leader in the area of games and game-culture, Walsh produces and directs game projects through his Toronto-based production company, Phantom Compass.
As founding director of Phantom Compass, Walsh leads the company in providing products and services to broadcasters and media producers in Canada, the US and UK.  Since 2008, he has co-written the interactive component of BBC Three series "Spooks: Code 9," created an Alternate Reality Game in support of Hollywood B-movie "Bangkok Dangerous" and co-produced a suite of games for a CBC TV series.  He is currently at work on several educational games on such topics as Greek drama, civic engagement, and the Klondike Gold Rush.
He has developed and taught game design courses for George Brown College and Centennial College in Canada. He has coached film, television, and interactive producers for the CBC (Canada), AFTRS (Australia), and for BAVC (USA). He is a professional associate of AFTRS, a “mastermind” with the Royal Academy of Art (The Hague, the Netherlands) and has been an advisory board member of Screenburn at SXSW (USA).


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